Nothing but nothing but brilliance
Yep, it's another post about the boringly brilliant Innocent Drinks Ltd.
Here's a Web preview of their in-house-created TV spot for kids' smoothies.
It's perfect. Hard to know what else to say, really.
Oh go on then...
Admittedly it's a different comms task, but I much prefer the new spot (less scatty, less worthy, more smiley) to the one Lowe 'helped' (???) them make last year:
Now that Innocent have so completely (and repeatedly) debunked the myth that in-house creative doesn't work, do we agency-types need a new excuse to justify our existence?!
