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Yep, it's another post about the boringly brilliant Innocent Drinks Ltd.

Here's a Web preview of their in-house-created TV spot for kids' smoothies.

It's perfect. Hard to know what else to say, really.

Oh go on then...

Admittedly it's a different comms task, but I much prefer the new spot (less scatty, less worthy, more smiley) to the one Lowe 'helped' (???) them make last year:


Now that Innocent have so completely (and repeatedly) debunked the myth that in-house creative doesn't work, do we agency-types need a new excuse to justify our existence?!

I watched the first episode of the new series of Peep Show on Channel 4 last night. It was bloody great. Comedy gold, in fact.

However, the thing that stuck in my head (curse you marketing profession) wasn't the witty screenplay, or those internal monologues for which the show is famous.

No, no. The thing I couldn't stop thinking about was this:



Yep, that's right. Peep Show has turned into a half hour advert for Mac computers.

I don't know if the timing of the recent PC vs Mac campaign featuring Mitchell and Webb was pure coincidence or pure genius. Either way, it's been live for just long enough that when Peep Show came on last night my first thought was of PCs and Macs. More precisely, it was of Mitchell's character, Mark, as a metaphor for the PC, and Webb's character, Jez, as a metaphor for the Mac.

And there lies the problem. Neither Mark nor Jez delivers a particularly flattering association. In fact, it's Mark the nerdy cynic, not Jez the insouciant chump, that I find myself strangely endeared to.

So, that's Mark over Jez. Mitchell over Webb. PC over Mac. Oopsy daisy TBWA - that clever bit of casting no longer looks quite so clever.