Whose park is your ball in?
Facebook says to developers: 'Bring your ball to our park. We want to be the only park in town.'
Google says to developers: 'Bring your ball to our park. And take it to our friends' parks too. The more parks and balls people have to choose from, the better.'
I'll leave it up to you to decide which invitation Diginatives will take up. But in today's interweb world where content-fluidity and consumer-empowerment are the new touchstones, and prosocial brands rule the zeitgeist, I know who's got my vote.
